'Its All In The Database'

The BBC are running a consciously sinister advert for TV licensing that stresses the all-knowing power of database surveillance. One aspect that particularly interests me is the use of a combination of visual and aural metaphors of urbanity shown through computer hardware to represent the nature of a 'database'. (The style of the advert stressing the power of surveillance is part of a longer trend used to scare people into paying the TV license, see my post of a print advert from last summer that states overtly 'There's nowhere to hide'.) See further comment on this by 'error gorilla'.